Разработка урока по английскому языку «What is Marketing»

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«Разработка урока по английскому языку «What is Marketing»»

Marketing

May both seller and buyer see the benefit

  1. Прочитайте новые слова.

needs – потребности

goods – товары

executing — выполнение

pricing — ценообразование

promotion — продвижение

distribution — распределение

customer – клиент

consumer — потребитель

resale — перепродажа

desire — желание

market — рынок

appeal — посыл

  1. Прочитайте слова и переведите их без словаря.

Process, planning, ideas, services, to show, individual, organization, campaign.

  1. Соедините слово и его определение.

Market

the system by which people illegally buy and sell goods, or foreign currency.

Black market

a person who buys and uses goods and services.

Marketing

someone who is buying something expensive such as a house, company or painting, usually from another person.

Consumer

the part of business which is concerned with the way in which a product is sold.

Buyer

someone who pays for services or advice from a professional person or organization.

Client

a place where goods and services are bought and sold.

WHAT IS MARKETING?

The American Marketing Association, representing marketing professionals in the United States and Canada, states that "marketing is the process of and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives".

Many people incorrectly believe that marketing is the same thing as advertising or personal selling. This definition shows marketing to be a far broader activity. Further, this definition stresses the importance of beneficial exchanges that satisfy the objectives of both those who buy and those who sell ideas, goods, and services—whether they be individuals or organizations.

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To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and to satisfy them. These prospective customers include both individuals buying for themselves and their households and organizations that buy for their own use (such as manufacturers) or for resale (such as wholesalers and retailers). The key to achieving these two objectives is the idea of exchange between buyer and seller so that each is better off after the trade.

For marketing to occur, at least four factors are required: (1) two or more parties (individuals or organizations) with unsatisfied needs, (2) desire and ability on their part to be satisfied, (3) a way for the parties to communicate, and (4) something to exchange.

Marketing is closely related to economics, the social science concerned with the production, distribution, and consumption of useful goods and services

Marketing is also related to some social sciences. Marketing studies people in a social context, as members of different groups. Advertisers, for example, aim their appeals at particular market segments, such as the youth market, the urban market, the black market, or the farm market. Psychology is the study of the mental, attitudinal, motivational, or behavioral characteristics of an individual or a group of individuals. Marketing practitioners find knowledge of psychology helpful in formulating advertising and sales campaigns. How do people think? What motivates them to buy? How can we change their buying habits? Psychological research has become a major tool of marketing analysts.

  1. Составьте и переведите словосочетания

  1. sales

  1. goods

  1. market

  1. analysts

  1. prospective

  1. customers

  1. broader

  1. campaign

  1. useful

  1. activity

  1. marketing

  1. segments

  1. Исправьте ошибки в предложениях.

  1. Marketing is the process of advertising goods.

  2. Marketing seeks to discover the needs and wants of prospective customers and ignore them.

  3. There are five that are factors necessary for marketing.

  4. Marketing is closely related to economics, psychology and languages.

  5. Marketing practitioners find knowledge of psychology helpful for advertising and buying campaigns.

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  1. Что такое маркетинг? Составьте небольшое высказывание, ответив на вопросы.

What is marketing?

How does marketing serve?

What factors are required for marketing?

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